March 19, 2012

Volatile Mode's Ultimate Guide to Becoming a Games Journalist

Oh, Fox News. You silly.
It appears to be the ultimate profession. Attending conferences yearly on someone else's dime, playing the latest games before anyone, and writing about those experiences for a worldwide audience. But what prospective journalists don't realize is a career in games journalism is an impossible dream for most due to supply and demand. An overwhelming work force and few paying gigs available.

Now I'm on this same path. And, sadly, there's a better chance I won't make it because of that seemingly insurmountable challenge of breaking away from the pack. Being a leader instead of playing follow the leader. But ways exist to worm ahead of the competition. That motivation is the driving force behind this guide. 

Although I don't have any professional writing experience, I've done my fair share of tireless research and applied practical thinking to create this handy guide for anyone aspiring to enter games writing. Enjoy.

Establishing and maintaining a reputation has become one of the most daunting tasks since the Internet gained prominence. It has that uncanny sense of filtering out the stupid and useless to make way for productive content, and in the freelancing business, the best writers. Millions of blogs exist out there today, which often leads to the destruction of some great sites. Marking a path through the clutter is the first method to making it professionally -- starting a blog.

By creating your own little piece of digital paradise, you can essentially write anything you want. Blogging is perhaps the truest form of limitless creativity online, and it's both free and easily accessible. However, blogging has boundaries in regards to exposure: eventually you'll build an audience and maybe catch the eye of the IGN staff, but this works adversely because it takes times to build that audience. Nothing is instant and success doesn't happen overnight. On my personal blog, Volatile Mode, it took the better part of a year before I saw respectable numbers.

On the other hand, there's the option of writing for a volunteer site. Contributing your time and energy to a non-paying gig may seem demoralizing, and that's why I chose the blogging route. Though, ideally, the site of your choosing already has established its credibility and has a solid following. Additionally, the best prospects have E3 press passes and the means to get there. Given the right circumstances, they'll happily send you along, and the Staples Center in June is a hotbed for writing talent. And, more importantly, several opportunities to network. Be flashy, hand out business cards; whatever it takes to attract attention.

Third, and most annoyingly to actual professionals, is emailing them and asking. This method guarantees direct contact, but the likelihood of them responding isn't good. I'm assuming they receive thousands of messages daily, thus using creativity in the subject line is essential. The title of your email can be as simple as "I need your help", or more eloquently like "If you don't read this email someone you know will get hurt". (I don't advise actually using that.) Keep the message short but include your credentials and links to your work, and you may just get lucky.

Lastly, there's the freelancing route. E-magazines like The Escapist pay heartily for submissions each issue, though only exceptional ideas with great pitches earn consideration. This works partly to familiarize yourself with what it takes to make it, but also works to getting your name out to the loyal readership. Every query letter gets a response and they may just give you the courtesy of explaining why your idea doesn't work.

The games journalism industry is incredibly dynamic, and that dynamism will continue to grow alongside the business. As video games mature and reach a mass audience, more writers will be needed to articulately communicate what's happening, and video game coverage could earn a sense of legitimacy. Or I'm fooling myself and the future looks as dire as ever. But these four ways are, for argument's sake, the best to achieving your dream.

3 comments:

  1. Games journalism does not exist. It is merely the enthusiast press. That is all.

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  2. Good piece. A couple of things I would add:

    1) Learn ethics. One of my biggest problems with games journalism is that a lot of the journalists are hired with very little, if any at all, formal education.

    The problem is that that formal education teaches aspiring journalists ethics and the responsibilities of being a journalist. Something I don't see much of in this industry.

    2) Don't expect much money. Even if you land a paying job, games journalism is right down there with the lowest paid writing professions. You're doing this for the love of games, not for money.

    3) Understand that this isn't fun. Writing about games is not easy, it's not entertaining. It's work, and this relates back to #1 - I do wish a lot of games journalists took this more seriously. We're talking about an industry here that employees millions, and the unethial journalists who are in it for a laugh or to play free games are quite literally messing with the livlihoods of thousands of people.


    So I would encourage anyone who is genuinely interested in writing about this industry to get involved, but make sure you learn about it.

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  3. Great article, and quality comments too. I'm not quite in-line with some of these personally, which is probably why a) my blog is much smaller traffic-wise and b) why I don't quite agree with #3 on GamesAndBiz's comment.

    BUT - that being said, I started my blog for fun, and I play games for fun. I enjoy them, I've been playing them for longer than most, keep an online MUD running, enjoy fiddling with game-making software and basically just share my thoughts with people.

    I went to college for Journalism and actually had a sports editorial focus. I never considered something like video gaming journalism in school. There were a handful of magazine publications (EGM, GamePro, Nintendo Power and a handful of others) and even rarer still were video game books (but half the time these were actually published, some aspect of the industry had already changed and the books were semi-irrelevant depending on the topics). The electronic press has really changed how we approach video gaming and writing about it - but the benefit and problem is how many people have access to these tools now.

    So many publications are out there that a lot of it becomes 'white noise' - people have a harder time being heard, standing out from the crowd and getting noticed.

    I guess for me, it's about merging two things I'm passionate about - writing and gaming. I write a lot of fiction in my spare time, and I obviously play a video game here and there. But if you don't enjoy it, and you're not passionate about it, then this probably isn't the right field for someone either.

    For me, it's not about free games, or getting tons of views (but I wouldn't say 'no' to more of either or both, hehe) - it's just about doing something I enjoy and finding like-minded people out there to share those experiences with.

    Wow, this became long and rambly. I blame it on early morning. True story. Thanks for the article!

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